News Editors have been urged to wage a crusade against the recent spate of carnage on roads in the country.
The call is for them to devote airtime and space to help raise public awareness on road safety to reduce the rate of road traffic deaths and injuries.
The Director of Planning and Programmes at the National Road Safety Authority, Ing. David Osafo Adonteng made the call on Thursday, at a workshop organised by the Accra Metropolitan Assembly (AMA) and the National Road Safety Authority (NRSA) with support from the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS).
According to him, to complement efforts aimed at tackling road carnage in the country, News Editors must play a major role by setting the agenda and highlighting road safety as a public health crisis.
This, he said could be achieved through road safety-focused talk shows, discussion programmes, news feature stories among others.
Ing. Adonteng maintained that if stringent measures are not taken to protect lives lost to road crashes, the majority of the youthful working class between the ages of 19 to 36 years would lose their lives.
He advised journalists to take up the fight and use the power of the pen to fight this menace.
Dr. Raphael Awuah, the African Regional Advisor on Data and Surveillance for Vital Strategies, said according to the Global Burden of Road Traffic Crashes in lower-middle-income countries for 2019 and 2020, road traffic injuries are the tenth leading cause of deaths.
He noted that the years 2013 and 2016 recorded approximately 27 deaths per 100,000 population in Africa.
Dr. Awuah pointed out that causalities from road traffic crashes made up most of the cases reported at trauma centres in the country’s hospitals and expressed concern over the underreporting of road crash fatalities and injuries in Africa.
He attributed the underreporting to insufficient follow-up of traffic casualties up to 30 days, unreported crashes to the Police, as well as the Police not attending to reported crashes due to inadequate human resources.
Dr. Awuah added that the “World Health Organisation (WHO) estimates of road crashes, is four times higher than officially reported road deaths in Africa.”
Kwabena Asare Mintah of the Regulatory, Inspectorate & Compliance Directorate of National Road Safety Authority, in a presentation, indicated that used tyres increase the risk of road crashes by 30 per cent.
According to him, “15.2 per cent of vehicles involved in fatal crashes had some form of defect prior to the crash.”
He noted that the most predominant tyre problem in Ghana is wear and tear, leading to puncture and blow-out whilst driving and a flat tyre.
Speaking to the media, Mavis Obeng-Mensah, Communication Officer for the BIGRS Project in Ghana, explained that this is the first of many more workshops to be organized by the AMA, NRSA and BIGRS for News Editors on road safety.
She was hopeful that the workshops would help increase road safety advocacy in the media and urged all participants to prioritize road safety programmes and feature stories in the newsroom